This school bring biblically-based communication management principles and methodology to students who are practitioners in the communications field. Students develop a strategy of marketing and research from a Christian perspective. The study and application of proven research and marketing techniques enables the students to apply a broad range of communication disciplines effectively. They will be equipped to accomplish their communication goals with success, and become redemptive agents of change within their area of influence. It not only addresses the market place, but also shows the strength of this redeemed discipline to help strategic planning for evangelism, planting responsive churches, and assisting in the growth of established congregations and ministries.